How many people in your organization are innovative thinkers who can help with your thorniest strategy problems? How many have a keen understanding of customer needs? How many understand what it takes to assure that employees are engaged at work?
If the answer is "not many," welcome to the club. Business leaders around the world have told me that they despair of finding people who can help them solve wicked problems — or even get their heads around them. It's not that firms don't have smart people working with them. There are plenty of MBAs and even Ph.Ds in economics, chemistry, or computer science, in the corporate ranks. Intellectual wattage is not lacking. It's the right intellectual wattage that's hard to find. They simply don't have enough people with the right backgrounds.
This is because our educational systems focus on teaching science and business students to control, predict, verify, guarantee, and test data. It doesn't teach how to navigate "what if" questions or unknown futures.Humanists, then, have the "intellectual wattage" needed to deal with complexity, pose hypotheticals, and communicate effectively.
Shout it from the rooftops, folks.